News

Peachtree City, Ga. –  The Avenue® Peachtree City is teaming up with local nonprofit Breast Cancer Survivors’ Network (BCSN) to host a month-long celebration of Breast Cancer Awareness Month. The celebration culminates with Pink Out on Saturday, October 24 from 1-3 p.m., featuring a “Faces of Hope” photography tribute to local breast cancer survivors.

Attendees of Pink Out at The Avenue will enjoy family fun, including live music, a pumpkin patch with orange and pink varieties, fall cook-out complete with a pink s’mores roast and more. Shoppers will be offered vouchers for discounted mammograms at OPI imaging, and can receive the reduced exam rate throughout October by mentioning Pink Out. Soma Intimates will offer complimentary bra fittings, and shoppers can attend a Talbots demonstration of scarf accessorizing. The first 50 Pink Out attendees who donate $10 to BCSN will receive a pink lunch tote and two raffle tickets for prizes from more than a dozen retailers valued at over $1,000. Raffle tickets also are available for purchase.

“The Avenue is proud to bring together the community and its retailers in support of Breast Cancer Survivors’ Network and local men and women fighting this disease,” said Kim Tanalgo-Minshew – marketing manager, The Avenue Peachtree City. “We hope our celebration of breast cancer survivors will help to raise awareness of the disease as well as organizations that help those affected.”

The Avenue is selling pink ribbons during Breast Cancer Awareness month, with proceeds being donated to BCSN. The outdoor lifestyle center’s more than 40 local and national restaurants and retailers will be outfitted with oversized pink ribbons as well as photos of local survivors to generate awareness of breast cancer, which is diagnosed in one out of every eight women and one out of every 100 men each year.

To benefit BCSN throughout October, Boulignini Shoes & Accessories is selling “Fight Like a Girl,” “Real Men Support Pink” and “Survivor” T-shirts, and Atlanta Bread Company is donating 50 cents of every shortbread cookie sale. In addition, Gap, Gap Kids and babyGap are offering 25 percent off regularly priced merchandise, excluding men’s and women’s jeans, for shoppers who donate gently worn jackets or jeans in-store on Oct. 24 and 25 to benefit BCSN.

About The Avenue®
The Avenue, introduced by Cousins Properties Incorporated in 1998, is an outdoor lifestyle center concept with eight locations throughout the Southeast. The Avenue offers a dynamic mix of premier national retailers, select local merchants and specialty restaurants reflective of local demand and fashion trends. The shopping destination features an open-air, pedestrian friendly setting convenient to major metropolitan areas. Shoppers can visit The Avenue at one of its five metro Atlanta locations, or in suburban Nashville, Tenn., suburban Memphis, Tenn. or Viera, Fla. For more information about The Avenue, please visit www.shoptheavenue.com.

About Breast Cancers Survivors’ Network
Headquartered in Peachtree City, Ga., the nonprofit Breast Cancer Survivors’ Network (BCSN) was founded in 1993 by breast cancer survivor Janet Beebe to provide education, assistance and positive support services before, during and after diagnosis, treatment and recovery of breast cancer. BCSN offers breast cancer supplies for low income women, support groups, educational materials, a Mammogram Assistance Program and the Hope and Pink Prayer line. More  information is available at www.bcsurvivorsnetwork.org or by calling 770.487.4396.

For more information, contact: Jessica Covello, communications 21, 404.814.1330, jcovello@c21pr.com