News

Atlanta, GA – As part of its ongoing Partners in Education initiative, The Avenue® partnered with schools throughout metro Atlanta to implement fashion marketing principles while rewarding teachers with THE STYLE upGRADE. With more than 60 percent of the votes received, Whitewater High School teachers Mrs. Wolf and Mrs. Mullen were each selected to win a $1,000 makeover package, including wardrobe, hair, makeup and other prizes from The Avenue.

 

Fashion marketing students at five participating high schools – Grayson High School, Kennesaw Mountain High School, Lassiter High School, South Forsyth High School and Whitewater High School – developed public relations tactics, promotional materials and online strategies to promote the contest. Based on personal interviews with nominees, the students selected two finalists per school, and promoted community-wide voting to determine the two winners.

 

“THE STYLE upGRADE has been a great way for our students to obtain hands-on marketing experience while recognizing two deserving teachers,” said Krystin Glover, marketing teacher, Whitewater High School. “The Avenue’s continued support allows us to give our students opportunities to apply their skills outside the classroom and engage the community.”

 

Whitewater students will develop makeover concepts for both winners, and the teachers will receive their makeovers on Thursday, Sept. 30, including apparel and accessories from Banana Republic, Coldwater Creek, Talbots and White House Black Market, and hair styling and makeup courtesy of Ici Paris. The transformations will be unveiled during student announcements that afternoon and online at www.thestyleupgrade.com.

 

“We were thrilled with the way the communities and students came together to support their teachers,” said Kim Tanalgo-Minshew, marketing manager, The Avenue Peachtree City. “The impressive number of votes the teachers received shows that students went above and beyond in their marketing efforts.”

 

The Avenue, introduced by Cousins Properties Incorporated in 1998, is an outdoor lifestyle center concept with eight locations throughout the Southeast. The Avenue offers a dynamic mix of premier national retailers, select local merchants and specialty restaurants reflective of local demand and fashion trends. The shopping destination features an open-air, pedestrian friendly setting convenient to major metropolitan areas. Shoppers can visit The Avenue at one of its five metro Atlanta locations, or in suburban Nashville, Tenn., suburban Memphis, Tenn. or Viera, Fla. For more information about The Avenue, please visit www.shoptheavenue.com.