The Avenue® Concept
Makes Its Mark
The Avenue Concept that Cousins introduced in 1998 has been extremely well received by the consumer and the retailer. In contrast to a mall, this "Main Street" pedestrian center is smaller in scale and appeals to the discriminating, and often time-constrained shopper looking for high-quality merchandise in a convenient setting. A culmination of function and art, these specialty centers combine premier national retailers, select local merchants and specialty restaurants in an attractive setting.
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